Client: CopyCow.com
Location: Starkville, Mississippi
Service Provider: Jack Reclamation Co.

The Challenge

CopyCow, a local print, design, copy, and shipping facility, came to Jack Reclamation Co. via a business consulting referral. They were operating with an antiquated website inherited from previous owners that failed to represent their current capabilities.

The primary challenges included:

• Outdated Brand: The existing site did not fit the business’s needs or highlight their four main product lines effectively.
• Operational Efficiency: They needed to integrate a new online portal ordering system to allow for self-service, but had to ensure this didn’t alienate their local customer base.
• Community Integration: As a staple serving Mississippi State University and the local economy, they needed to maintain their “local-centric” identity while modernizing their digital presence.

The Approach

Jack Reclamation Co. began with deep market research, analyzing CopyCow’s reviews, current presentation, and the Starkville community ecosystem.

Key strategic insights included:

• Community Alignment: The research revealed that Starkville utilizes a public-private cooperative economic model called “The Partnership,” focused on building the community together.
• Simplicity Philosophy: Jack Reclamation Co. adhered to its core philosophy of simplicity—avoiding complex control mechanisms to help the client “reclaim their digital vision.”
• Brand Balance: The goal was to embrace their existing cartoonish “cow” mascot while elevating the overall level of professionalism.

The Solution

The team developed a comprehensive digital solution anchored by a new brand identity and a simplified user experience.

1. Brand Positioning:
   • Created the tagline: “Your Trusted Starkville Design, Print, Copy, and Shipping Partner.” This aligned the brand with the local “Partnership” concept, emphasizing community involvement.
2. Website Overhaul (WordPress):
   • Leveraged a simple yet powerful WordPress template to keep the site manageable.
   • Copycat University: Launched a blog section featuring “how-to” content to drive dynamic engagement and keep the community integrated.
   • SEO Optimization: Optimized static pages for natural search results, reducing the need for paid advertising since the brand was already well-known locally.
3. Operational Tools:
   • Created a design brand document and templates to empower the team.
   • Integrated the new online portal and additional tools seamlessly into the site.

The Results

The rebrand and site launch have delivered immediate, measurable success.

• Traffic Growth: The site saw a 30% increase in online traffic following the updates.
• Portal Adoption: Even before the official launch of the online store, over 300 people attempted to access the portal in just a few days, indicating high demand for self-service options.
• Time Reclamation: The new system allows CopyCow to offload heavy-touch work to the online portal, enabling staff to reclaim their time and focus on in-person customer service.